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what is Higginbotham ?

Higginbotham Insurance & Financial Services

Higginbotham is an independent insurance brokerage firm founded in 1948 that provides businesses and individuals with insurance, risk management, and employee benefit services.

In addition to its headquarters in Fort Worth, Texas, Higginbotham operates more than 20 offices across the state with approximately 800 employees. The firm ranks as the nation’s 31st largest independent insurance brokerage firm based on 2015 revenue.

Industry Insurance broker and service provider
Founded 1948
Headquarters Fort Worth, Texas
United States
Key people
President/CEO Rusty Reid
Revenue $132 million (2015)
Number of employees
800 (2016)


  • 1History
  • 2Products and services
  • 3Locations
  • 4Mergers and acquisitions
  • 5Community involvement
  • 6Honors and awards
  • 7References


Paul C. Higginbotham founded his namesake agency in 1948 after returning from military service in World War II. It started as a small personal insurance brokerage firm in Paul’s Riverside neighborhood of Fort Worth, Texas.

Paul’s nephew, Bill Stroud, purchased the agency in 1962 from his aunt who inherited it when Paul died. Between 1968 and 1983, the firm moved four times to more central locations in Fort Worth to attract an increasingly diverse clientele.

In 1986, Bill hired Rusty Reid from American General Fire and Casualty Company to broker commercial insurance at Higginbotham. Three years later, Rusty became president and CEO at age 27. He implemented an employee ownership model to engage and reward employees in the company’s growth and established the firm’s Financial Services division to begin offering employee benefits.

Higginbotham’s first geographic expansion occurred in 1998 with the opening of a second office in Dallas and was followed by several others in North and Central Texas. Then in 2007, the firm initiated an aggressive statewide growth strategy, merging with likeminded independent agencies that support its business model. Through mergers, Higginbotham has expanded its footprint to more than 20 offices spanning Texas.

Of the 100 largest brokers of U.S. business, Higginbotham is the largest based in Texas by revenue.

Products and service

  • Property Insurance
  • Casualty Insurance
  • Home Insurance
  • Auto Insurance
  • Umbrella Insurance
  • Professional Liability Insurance
  • Risk Management
  • Employee Benefits
  • Benefits Administration
  • Retirement Plans
  • Executive Compensation
  • Life Insurance


  • Arlington
  • Austin
  • Corpus Christi
  • Dallas
  • Fort Worth
  • Friendswood
  • Granbury
  • Houston
  • Lubbock
  • Lufkin
  • McAllen
  • McKinney
  • Mount Pleasant
  • Odessa
  • Port Arthur
  • Portland
  • San Antonio
  • Tyler
  • Victoria
  • Waco
  • Weatherford
  • Wichita Falls

Mergers and acquisitions

  • 2016 Davis Insurance Agency
  • 2016 AmeriCap Insurance Group
  • 2016 Capps Insurance Agency
  • 2016 Joe N. Pratt Insurance
  • 2015 Commercial Global Insurance
  • 2015 Mark Conner HOA Group
  • 2015 Aycock & Fowler
  • 2014 Willis of Texas
  • 2014 Edgmon Insurance
  • 2014 Talon Insurance Agency
  • 2013 Safe Harbor Benefits
  • 2013 Capital Benefits Group
  • 2013 Chapman Schewe
  • 2012 Coastal Insurance Group
  • 2012 BenefitSpecialists
  • 2012 Byron Johnson Group
  • 2010 Swantner & Gordon
  • 2010 William Gammon Insurance
  • 2010 The Essential Insurance Group, LLC
  • 2009 Sunbelt Insurance Agency
  • 2009 McKinney Insurance Group
  • 2008 Allred-Thompson-Mason-Daugherty
  • 2008 Madison Benefits Group

Community involvement

The Higginbotham Community Fund is a donor-advised fund that was created in 2010 in partnership with the North Texas Community Foundation. Grants are distributed to nonprofits throughout Texas that are recommended by employees and selected by a Higginbotham advisory committee.[The the fund is financed by employee donations and pledges with a corporate matching component. As of August 31, 2016, the fund has raised $1,038,613 through employee donations and pledges and granted $764,946.

Honors and awards

  • Higginbotham has been recognized as an A+ accredited business by the Better Business Bureau of Fort Worth since March 1, 1990
  • Rank #31 in the Business Insurance 2016 list of 100 Largest Brokers of U.S. Business based on 2015 revenue[2]
  • Rank #33 of the largest U.S. employee benefit brokers in a list published by Employee Benefit Advisor and Employee Benefit News
  • Rank #24 in the Insurance Journal 2016 list of the top 100 property/casualty agencies
  • Rank #10 in the Business Insurance 2013 Best Places to Work in Insurance
  • April 2011 Rough Notes Marketing Agency of the Month
  • Higginbotham was one of 35 independent brokers featured on the 2014 inaugural list of Elite Agencies published by Insurance Business America
  • 2014 Best Agency to Work For – South Central by Insurance Journal
  • 2015 Dallas Business Journal Best Places to Work in DFW
  • 2015-2016 Dallas Business Journal Healthiest Employers in North Texas
  • 2015-2016 Austin Business Journal Healthiest Employers of Central Texas
  • 17th Best Company to Work for in Texas in the large employer category of a list published by Best Companies Group in 2016
  • Named a Platinum Level Fit-Friendly Worksite by the American Heart Association of Tarrant County in 2015 and 2016
  • Received the Worksite Innovation Award from the American Heart Association of Tarrant County for our wellness program in 2016

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