Face Of Insurance

assurity Life Insurance Company

Assurity Life Insurance Company (Assurity) is a mutual insurance organization based in Lincoln, Nebraska. Assurity employs about 400 home office associates and is licensed to conduct business in 49 U.S. states and the District of Columbia.

Assurity Life Insurance Company
Industry Insurance & Finance
Headquarters Lincoln, Nebraska, US


  • 1History
  • 2Products
  • 3Independent Rating and Financial Information
  • 4Notability


Assurity was created as the result of a merger of three Lincoln, Nebraska insurance companies: Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life. The merger of the companies concluded in 2007. Woodmen Accident and Life began in 1890 using the name Modern Woodmen Accident Association. Security Financial Life began in 1895 using the name Security Mutual Life. Lincoln Direct Life began in 1896 using the name The Royal Highlanders.[1][3]


Assurity has independently contracted brokers who market individual and worksite insurance products.[2]

Individual Insurance Policies (from the Individual Sales Division):

  • Disability Income—Fully Underwritten, Simplified, Graded Benefit, Business Overhead Expense
  • Critical Illness—Fully Underwritten, Simplified
  • Accidental Death
  • Life Insurance—Fully Underwritten and Simplified Whole Life, Single Premium Whole Life, Term Life, Universal Life, Reversionary Annuity
  • Annuities (Fixed)—Single Premium Deferred and Single-Premium Immediate

Assurity Center

Worksite Products (from the Assurity at Work® Sales Division):

  • Disability Income
  • Accident Expense
  • Critical Illness
  • Cancer Expense
  • Hospital Indemnity
  • Whole Life
  • Term Life
  • Universal Life

Independent Rating and Financial Information

A.M. Best Company rated Assurity Life Insurance Company as A- (Excellent). A.M. Best ratings range from A++ (Superior) to F (In Liquidation). As of Dec. 31, 2013, Assurity had more than $2.4 billion in assets under management.[4]


Assurity’s home office facility received LEED Gold Certification, the first large office building to do so in Lincoln, Neb.[5] Assurity was also voted third among Lincoln’s top five Best Places to Work in 2013.[6] WasteCap Nebraska gave Assurity the 2012 Sustainable Business Award.[7][8] The Better Business Bureau accredited Assurity Life Insurance Company and gave it an A+ rating (on a scale of A+ to F), as well as a recent BBB Integrity Award.The Downtown Lincoln Association awarded Assurity the 2012 Impact Award, which was based on “green” practices at Assurity’s headquarters in the Antelope Valley Area.[10] Assurity also earned the Green Business Award from the Lincoln Chamber of Commerce in 2012.


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